How about it Hallmark??? The Way Home... to Merch!
Something has had me a bit baffled quite some time now Hallmark. You’ve had several really good shows over the years. You have your own store that you sell Licensed ornaments and other merch for many franchises. You’re trying to make your stores and streaming and cable channels a cohesive experience. I’m your ideal customer. I purchase hundreds of dollars of ornaments and gifts a year, I have your streaming service and I’m a major fan of your shows and devotedly watch your Christmas movies. I mean my blog is basically everything Hallmark… So you should listen to me right? 😉😉
You’re missing a big piece of the pie here!!! In the mid 2000’s many stores and brands shifted their focus because everything was going digital and they needed product to sell if they wanted to survive. Almost every show and movie out there has merch! You already have the means to do this so what are you waiting for???
The list of options are practically endless. T-shirts, Sweatshirts, Hoodies, Keychains, pins, Water bottles, mugs, travel cups, bags & backpacks, prop replicas, jewelry replicas, towels, journals, stationery, planners, stickers, magnets, pens, postcards, bookmarks, patches, hats, toys, stuffed animals, figures, posters, original artwork and so much more. See a few examples from the show that could easily.
.📷photo credits: The Way Home, Hallmark Media, Alexandra Clarke, Sadie Laflamme-Snow